Sebastian Messerer is a Berlin-based Senior Content Strategist at Amazon, where he leads B2B partner content strategy across Germany, the UK and Ireland, oversees the organisation's global channel strategy, and designs AI-driven content systems.
He started his career in television and video, learning the ropes at the BBC, the Bafta-award winning animation studio Jellyfish, and Constantin Entertainment — while producing short films and artist profiles exhibited at the Mori Art Museum, Tokyo. Over the following decade, he brought that storytelling foundation into business, leading video and content strategy for clients including Adobe, Allianz, and Corning Incorporated.
At Amazon, he has delivered four consecutive years of record content performance improvements, and most recently launched a global agentic AI workflow saving 18,000+ staff hours annually while improving output quality and impact.
On this site, Sebastian writes about content as organisational infrastructure, AI, and the future of how companies work.