Cheeky rule of thumb: If you are using video in corporate communications in a similar way you used it five years ago, you are probably not doing the medium justice today.
Over the last few years technological evolutions towards slimmer video production workflows have opened up a whole new world of possibilities in terms of how the medium can be used and what can be achieved.
Previously more of a “luxury” communications tool, with many people involved in bulky production infrastructures at high cost, video today can be a whole new, much more direct, flexible, in-your-hands tool which hits precise short- and long term communication targets.
It’s an exciting time to get into “new video”, with much potential still untapped. Draw on its unique strengths to reap returns that impress with effectiveness, not fireworks.
Schedule a 30 minute call to find out how my perspective on the medium’s potential today can help you win land on your particular corporate communication needs: