I think what defines me most as a person, outside of my relationships, is my deep connection with the arts. I try to spend at least an hour or two each day immersed in literature, music or film. It grounds me in life, frees me up from everyday tangles and nourishes my mind. And I’m convinced it greatly helps with my professional work. In 2018 I spent three months studying Greek mythology in Greece, by travelling to the museums and sites and reading the poets. And I don’t think it’s a coincidence some of my most fruitful thoughts regarding the impactful use of video in corporate comms bubbled up during this time. Which leads me to another important defining characteristic of mine: I am a great advocate of interdisciplinary learning and holistic perspectives. I am deeply interested in other people’s approaches to their work and lives. Which is why, after work, if I’m not spending time with those close to me, in my art bubble or playing tennis, you might very well find me on Youtube watching every video I can on Eliud Kipchoge’s philosophies on the marathon. Or watching a Day-in-the-life of a politician. Or a cook. Or reading someone’s diary (published, of course, officially…). Or… watching comedy. Which does not seem to have rubbed off on me. This is painfully clear, and I apologise for the lame diary joke. — In any case, I like to think my wide-spread curiosity helps me in my professional ambition, which is to make the most out of video applications available today to help affect meaningful change in people’s lives. It’s such a great, powerful medium — so let’s use it to make life better, one step at a time!